optiBPO has 8 ideas on how you can create business value through offshoring
Outsourcing sales support to a reputable sales outsourcing company provides the administration and follow-up your Canada-based sales team needs to focus on customer interactions.
Building an offshore sales team in the Philippines allows you to optimize your sales operations, from enhanced sales administration and quoting, to follow-up processes that drive increased sales.
Ready to elevate your business? View a sample job description for outsourced sales support roles:
An offshore sales team for Canada-based businesses may perform a variety of tasks, such as:
Contact your existing and potential customers to promote offers, and process purchases or requests accordingly
Source new sales opportunities for your business through different channels including email, outbound, and lead follow up
Take the lead in managing your existing pipeline to create and nurture opportunities and partnerships
Assist in maintaining and updating your database with customer details, enabling your sales team to execute more efficiently
Manage the sales team and develop a business plan that covers sales, revenue, and expense controls
Track and analyze sales statistics based on key quantitative metrics and make recommendations to help boost sales
Here are some of the benefits Canadian businesses gain by partnering with a sales outsourcing company like optiBPO:
OPTIMIZE SALES DATA
Get assistance in managing client database including cleaning up data, enriching records, and building prospect list
TARGET UNDERSERVED MARKETS
Outsourcing sales helps you identify untapped opportunities and develop new business strategies to help increase revenue
FOCUS ON SALES
Keep your Canada-based team focused on developing your business and winning new clients to maximize profit
INCREASE CAPACITY QUICKLY
Resolve capacity issues and delegate tasks to a dedicated offshore sales team that has the expertise needed
SAVE ENORMOUS TIME
Free-up your time to spend on the key areas and day-to-day running of your business
LOWER COSTS
Canadian businesses save around 70% to 80% in direct salary costs for a comparable skill set
Hiring an outsourced sales team in Canada is not necessarily about saving cost, but more about fuelling business growth.
This outsourcing case study highlights how a client experiencing poor engagement with smaller customers — who made up 50% of their total revenue — used an offshore sales team to reconnect with that critical market.
With offshore and onshore teams working in sync, they improved coverage and accelerated lead conversion, all while maintaining strategic control.
Find answers to frequently asked questions about sales outsourcing for Canadian companies:
What is sales outsourcing?
Sales outsourcing involves partnering with a trusted provider to recruit experienced sales professionals dedicated to your organization on a full-time basis. The Philippines remains one of the leading destinations for outsourcing, offering strong talent and cost efficiencies.
Companies like optiBPO help Canadian businesses plan, build, and manage dedicated sales functions by building offshore sales teams tailored to your business goals.
Is it good to outsource sales?
Yes — an outsourced sales team is an excellent way to strengthen your internal capability, increase agility, and drive business growth.
Many Canada-based companies are turning to offshore sales support to enhance productivity while allowing their onshore teams to focus on higher-value tasks such as building relationships, writing proposals, and closing deals.
What are the pros of outsourcing sales?
Outsourcing sales provides several strategic benefits. The most common advantages include:
Can I have a mix of in-house and outsourced sales team or not?
The short answer is: Yes. A hybrid approach — combining in-house and outsourced resources — is often the most effective way to scale.
An outsourced sales team should function as a direct extension of your internal team. A successful sales outsourcing strategy relies on strong onshore leadership and having a local team that actively supports the offshore strategy. It’s vital that your offshore staff feel integrated and aligned with your business culture. When both sides work cohesively, this blended model helps Canadian businesses maximize capacity, drive efficiency, and accelerate growth.
How do I get started with outsourcing sales to the Philippines?
Getting started is simple. At optiBPO, we help Canadian companies plan, build, and manage offshore sales teams that function as part of your organization, not separate from it.
All you need is a job description — and our team will source fully dedicated, qualified staff tailored to your requirements.
Why do Canadian businesses outsource sales to the Philippines?
Canada-based organizations often outsource sales to the Philippines to reduce staffing costs, improve coverage, and scale without the limitations of local recruitment cycles. With a strong English-speaking talent pool and proven BPO infrastructure, the Philippines is a reliable choice for building flexible, high-performing sales teams.
What type of Canadian clients benefit most from sales outsourcing?
Sales outsourcing services benefit a wide range of Canada-based firms — from SMEs looking to expand reach, to enterprise-level companies needing to support national or regional sales campaigns. It’s particularly effective for sectors with high lead volume, growing customer bases, or sales teams stretched by admin and data tasks.
Let your Canadian business benefit from a range of useful resources about BPO in the Philippines:
LET’S CHAT
Considering offshoring or need business solutions for your Canada-based operations? Book a chat with us for expert advice and tailored strategies.
BLOG
Explore a range of useful resources about BPO in the Philippines and see how your Canadian business can benefit from these insights. offshore Philippines team.
BROCHURE
Download our latest brochure to see how offshore outsourcing solutions can help Canadian companies improve their business and save operational costs up to 70%.
optiBPO enables Canadian companies to build offshore sales teams that drive revenue, boost efficiency, and scale results from day one. Experience faster pipelines, reduced acquisition costs, and dedicated team support.
We optimize your business by planning, building, and managing dedicated offshore teams in the Philippines, tailored to meet your specific needs.
LOCATIONS
📍Sydney, Australia (HQ)
+61 0272 279 086
📍London, UK
+44 02038 599237
📍United States
1800 946 9714
Connect with us and benefit from a range of useful resources.
We optimize your business by planning, building, and managing dedicated offshore teams in the Philippines, tailored to meet your specific needs.
LOCATIONS
📍Sydney, Australia (HQ)
+61 0272 279 086
📍London, UK
+44 02038 599237
📍United States
1800 946 9714
Connect with us and benefit from a range of useful resources.
