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optiBPO has 8 ideas on how you can create business value through offshoring

Eight Offshoring Ideas

IDEA 1 OF 8 | BOOST LEAD GENERATION

OUTSOURCED LEAD GENERATION AND HOW DOES IT WORK?

Building a funnel of leads is the critical starting point for any sales pipeline. Outsourcing lead generation roles allows you to do more with less—more data mining, more outreach, more campaigns, and more connections that drive more sales. Building an outsourced lead generation team feels like an extension of your own team with the goal to help you grow.

If you are a business owner looking to generate high quantity and high quality leads, you might want to consider outsourcing roles in lead generation to the Philippines. To minimise risks, you can start with a small team and grow from there.

Click on the link below to view a standard job description for outsourced lead generation roles.

Do you need assistance in hiring an outsourced lead generation specialist?

Contact us

LEAD GENERATION ROLES THAT CLIENTS ARE OFFSHORING

An outsourced lead generation specialist may perform a variety of tasks, such as:

LEAD MANAGEMENT

Discover ways to generate new potential clients for the organisation using different marketing channels

SOCIAL SELLING

Connect with prospects via social media to develop a positive business relationship and discover their business needs

SALES MANAGEMENT

Maintain well organised, up-to-date and accurate sales information and activity reports in the CRM system

IDENTIFY OPPORTUNITIES

Browse existing buyer profiles and determine viable leads who might be interested in your products or services

SETTING APPOINTMENTS

Assist in scheduling meetings between your sales team and prospective clients

DATABASE MANAGEMENT

Organise your contacts and keep the lead status updated in the CRM software

WHY OUTSOURCE YOUR LEAD GENERATION

Here are some of the benefits of outsourcing lead generation to the Philippines:

GENERATE QUALITY LEADS
Attract new and qualified leads that have higher potential to convert into sales

GROW YOUR SALES FUNNEL
Outsourcing lead generation helps you build your sales funnel targeting a wider audience within your ideal buyer’s persona

FOCUS ON SELLING
Drive onshore team to focus on closing sales and developing client relationship

INCREASE CAPACITY QUICKLY
Resolve capacity issues and delegate tasks to a dedicated offshore team that has the expertise needed

SAVE ENORMOUS TIME
Free-up your time to spend on the key areas and day-to-day running of your business

LOWER COSTS
Save around 70 to 80 per cent in direct salary costs for a comparable skill set

LEAD GENERATION FAQs

Find answers to frequently asked questions about outsourced lead generation:

In a sales context, a lead is an individual or organisation who is interested in the product or services you sell. There are four main types of marketing lead: 

  • Prospect Potential buyers or customers at the top of the sales funnel who have expressed interest in your product or service by visiting your website, reading your blogs, downloading your eBook, or watching your videos.
  • Cold, warm, hot Marketing leads are classified as cold, warm, or hot depending on their level of interest, engagement, and readiness to purchase. 
  • Marketing qualified leads (MQL) MQL are leads that have shown interest in the product/service but aren not ready to make a purchase. MQL may require additional information and follow-ups to be converted.
  • Sales qualified leads (SQL) – SQL are leads that have provided some information and demonstrated intent in buying and become a sales-ready prospect.

Lead generation is the process of attracting prospects to your business and increasing awareness and interest in your product or services. Lead generation starts by capturing key information and feeding them into the sales funnel. Each lead is nurtured by providing them with appropriate content at each stage of the buyer’s journey, with the end goal of converting them into a customer.

Lead generation is important if you want to increase your sales and grow your revenue. As a business owner, you want as many people as possible to see and experience your products or services. With quality lead generation, you can attract targeted leads who are more likely to convert into paying customers. Thus, increasing your sales.

Leads can come from different sources including web forms, chat bots, social media, referrals, email marketing, advertisements, cold calling, internet search, and events. In developing good lead generation strategies, you need to understand which of these methods best fit into your business.

B2B lead generation services are usually more personalised and dedicated than B2C. According to Hubspot, SEO (14%), email marketing (13%), and social media marketing (12%) are the three best lead generation sources for B2B companies.

At optiBPO, we help clients plan, build and manage dedicated resources in the Philippines that are an extension of your onshore team and not a separate part. To start outsourcing, all you need is a job description and our team will help you employ fully dedicated and qualified staff that fits your requirement. View a sample lead generation job description.

BUILD YOUR OFFSHORE TEAM TODAY!

optiBPO will help you set-up, ensure your business is BPO ready, and provide support to your
offshore team to ensure they can be effective contributors from day one