CONTENT WRITING
Create a variety of media including blog, videos, podcasts, newsletter, and landing pages geared towards the target audience
optiBPO has 8 ideas on how you can create business value through offshoring
Eight Offshoring Ideas
MARKETING
OUTSOURCED MARKETING AND HOW DOES IT WORK
Outsource digital marketing through email marketing, social media marketing, SEO, SEM, and brand design are all critical parts of the marketing mix. An outsourced marketing team allows you to expand the scope of your marketing but doing more with less, and driving a greater return on your marketing investment.
If you are looking to build an outsourced marketing team, we can help you find the best possible marketer to build your business. Contact us to know more or click on the link below to view a standard job description for marketing support roles.
MARKETING ROLES THAT CLIENTS ARE OFFSHORING
An outsourced marketing may perform a variety of tasks, such as:
SOCIAL MEDIA MARKETING
Design campaigns and social media content that drives demand for your product or services and increase brand awareness
EMAIL MARKETING
Build effective email strategies and closely monitor email performance, audience segmentation, and A/B testing
BRAND MARKETING
Raise brand awareness and visibility, and boost brand recognition using different channels such as digital, social, and paid search
SEO
Optimise your website content to increase your website visibility and rank in organic search results, that means more traffic, conversion rate, and ROI
SEM
Increase brand visibility and generate more traffic from search engine results page (SERP) using paid advertisement
MARKETING AUTOMATION
Automate manual and monotonous tasks to improve your marketing plan and workflows, and drive efficiency by minimising manual actions
GRAPHICS DESIGN
Aim to drive traffic, educate potential customers, and share client testimonials through visually appealing graphics and design
VIDEO EDITING
Create high-quality videos to promote your business, increase engagement on your digital channels, and educate your customers
WHY OUTSOURCE YOUR MARKETING SUPPORT
Here are some of the benefits of outsourcing marketing to the Philippines:
HIRE AN EXPERT TEAM
Hire a marketing expert team to research, create, and implement marketing strategies tailored for your business
IMPROVE YOUR ONLINE PRESENCE
Utilise multiple digital marketing channels available to build a strong online presence and improve your marketing results
FOCUS ON CORE BUSINESS
Get enough time to focus on other key areas of your business to maximise profit
INCREASE CAPACITY QUICKLY
Resolve capacity issues and delegate tasks to a dedicated offshore team that has the expertise needed
SAVE ENORMOUS TIME
Free-up your time to spend on the key areas and day-to-day running of your business
LOWER COSTS
Save around 70 to 80 per cent in direct salary costs for a comparable skill set
MARKETING FAQs
Find answers to frequently asked questions about outsourced marketing:
What is outsourced marketing?
With outsourced marketing, you partner with a BPO provider to recruit experienced marketing professionals working dedicated to you on a full time basis. The Philippines is among the top locations for outsourcing. Companies like optiBPO helps businesses like yours to plan, build, and manage dedicated marketing resources in the Philippines.
Who should outsource their marketing and why?
Typically, companies who don’t have the right resources to nurture their brand and operate their marketing activities are embracing outsourcing as a business strategy to help support these functions. From start-ups to massive corporations, businesses of every size can use outsourced marketing to help support their business aim and drive growth.
Can you have a mix of in-house and outsource marketing or not?
The short answer is: Yes. An outsourced marketing team works just like an extension of your in-house team. A critical part of offshore success is having the right onshore support to manage the team. Your in-house resources need to be supportive of your offshore strategy and proactive in the team’s management. The key to this hybrid marketing solution is to utilise both in-house and outsourced staff to maximise flexibility and performance.
What are the risks or challenges when outsourcing marketing?
The risks or challenges associated with outsourcing typically fall into four categories: communication, managing performance, onshore engagement and support, and keeping your offshore team engaged. We’ve put together a list of the most common challenges in managing offshore teams along with good solutions and strategies on how to overcome them.
How to start outsourced marketing in the Philippines today?
At optiBPO, we help clients plan, build and manage dedicated resources in the Philippines that are an extension of your onshore team and not a separate part. To start outsourcing, all you need is a job description and our team will help you employ fully dedicated and qualified staff that fits your requirement. View a sample marketing job description.
BUILD YOUR OFFSHORE TEAM TODAY!
optiBPO will help you set-up, ensure your business is BPO ready, and provide support to your
offshore team to ensure they can be effective contributors from day one