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optiBPO has 8 ideas on how you can create business value through offshoring

Eight Offshoring Ideas

IDEA 3 OF 8 | SHARPEN MARKETING

OUTSOURCED MARKETING AND HOW DOES IT WORK?

Outsource digital marketing through email marketing, social media marketing, SEO, SEM, and brand design are all critical parts of the marketing mix. An outsourced marketing team allows you to expand the scope of your marketing but doing more with less, and driving a greater return on your marketing investment.

If you are looking to build an outsourced marketing team, we can help you find the best possible marketer to build your business. Contact us to know more or click on the link below to view a standard job description for marketing support roles.

Do you need assistance in hiring an outsourced marketing role?

Contact us

MARKETING ROLES THAT CLIENTS ARE OFFSHORING

An outsourced marketing may perform a variety of tasks, such as:

CONTENT WRITING

Create a variety of media including blog, videos, podcasts, newsletter, and landing pages geared towards the target audience

SOCIAL MEDIA MARKETING

Design campaigns and social media content that drives demand for your product or services and increase brand awareness

EMAIL MARKETING

Build effective email strategies and closely monitor email performance, audience segmentation, and A/B testing

BRAND MARKETING

Raise brand awareness and visibility, and boost brand recognition using different channels such as digital, social, and paid search

SEO

Optimise your website content to increase your website visibility and rank in organic search results, that means more traffic, conversion rate, and ROI

SEM

Increase brand visibility and generate more traffic from search engine results page (SERP) using paid advertisement

MARKETING AUTOMATION

Automate manual and monotonous tasks to improve your marketing plan and workflows, and drive efficiency by minimising manual actions

GRAPHICS DESIGN

Aim to drive traffic, educate potential customers, and share client testimonials through visually appealing graphics and design

VIDEO EDITING

Create high-quality videos to promote your business, increase engagement on your digital channels, and educate your customers 

WHY OUTSOURCE YOUR MARKETING SUPPORT

Here are some of the benefits of outsourcing marketing to the Philippines:

HIRE AN EXPERT TEAM
Hire a marketing expert team to research, create, and implement marketing strategies tailored for your business

IMPROVE YOUR ONLINE PRESENCE
Utilise multiple digital marketing channels available to build a strong online presence and improve your marketing results

FOCUS ON CORE BUSINESS
Get enough time to focus on other key areas of your business to maximise profit

INCREASE CAPACITY QUICKLY
Resolve capacity issues and delegate tasks to a dedicated offshore team that has the expertise needed

SAVE ENORMOUS TIME
Free-up your time to spend on the key areas and day-to-day running of your business

LOWER COSTS
Save around 70 to 80 per cent in direct salary costs for a comparable skill set

MARKETING FAQs

Find answers to frequently asked questions about outsourced marketing:

With outsourced marketing, you partner with a BPO provider to recruit experienced marketing professionals working dedicated to you on a full time basis. The Philippines is among the top locations for outsourcing. Companies like optiBPO helps businesses like yours to plan, build, and manage dedicated marketing resources in the Philippines.

Typically, companies who don’t have the right resources to nurture their brand and operate their marketing activities are embracing outsourcing as a business strategy to help support these functions. From start-ups to massive corporations, businesses of every size can use outsourced marketing to help support their business aim and drive growth.

The short answer is: Yes. An outsourced marketing team works just like an extension of your in-house team. A critical part of offshore success is having the right onshore support to manage the team. Your in-house resources need to be supportive of your offshore strategy and proactive in the team’s management. The key to this hybrid marketing solution is to utilise both in-house and outsourced staff to maximise flexibility and performance.

The risks or challenges associated with outsourcing typically fall into four categories: communication, managing performance, onshore engagement and support, and keeping your offshore team engaged. We’ve put together a list of the most common challenges in managing offshore teams along with good solutions and strategies on how to overcome them.

At optiBPO, we help clients plan, build and manage dedicated resources in the Philippines that are an extension of your onshore team and not a separate part. To start outsourcing, all you need is a job description and our team will help you employ fully dedicated and qualified staff that fits your requirement. View a sample marketing job description.

BUILD YOUR OFFSHORE TEAM TODAY!

optiBPO will help you set-up, ensure your business is BPO ready, and provide support to your
offshore team to ensure they can be effective contributors from day one