Due to the rapid evolution of technology, the marketing industry has made a huge shift from traditional marketing to digital marketing. According to a study released by the International Telecommunications Union (ITU), 47% of the global population are internet users. The growing number of internet users means a challenging landscape for businesses to reach their customers. Today, many have responded to this challenge and are using digital strategies to future-proof their business.
But, what exactly is digital marketing, why is it so important, and how does it help businesses to keep up with today’s changing digital landscape?
What is digital marketing?
Digital marketing refers to any online marketing efforts of advertising products and services through digital channels such as search engines, social media, website, email, and mobile. Compared to traditional marketing, digital marketing is more cost-effective and reaches a much wider audience.
Why digital marketing matters?
We live in a digitally connected world where everyone has access to online information. In business, digital marketing is no longer a secondary option. With more people going online, it has become more important for businesses to build their brand online and to connect with their current and prospective customers.
Roles of a digital marketing specialist
Digital marketing is not just limited to creating content and managing social media accounts. It’s more about building brand awareness, creating better customer experience, and strengthening brand loyalty. Digital marketing encompasses a range of roles but here are seven ideas on how a digital marketer can help you:
Content is a powerful tool to engage and attract customers through blogging, social media, videos and emails. With the right strategy, content marketing can provide a wealth of information about your business. Below are some of the common digital assets a Digital Marketer can produce:
- Case studies
Email marketing is a way of promoting your products and services through email. It helps businesses to cultivate relationships with potential customers, keep current customers informed and updated on your brand, invite them on your upcoming events, offer discounts to encourage customer loyalty and so much more.
Social media marketing
Social media marketing is a powerful way to interact and speak directly to your audience through platforms like Facebook, Twitter, LinkedIn, Instagram, and YouTube. Your digital marketer can utilise these platforms to create brand awareness and even drive leads and sales.
Search engine optimisation (SEO)
In a nutshell, SEO is the practice of driving targeted traffic to your website without having to pay for it. Important to note is that SEO benefits will not be realised overnight. It usually takes 4 to 6 months to start seeing results but a Digital Marketer experienced in SEO will ensure that the wait will be worthwhile!
PPC is a method of driving website traffic by paying a publisher every time your ad is clicked. Unlike SEO, PPC allows you to quickly set up campaigns, create ads, and see the results quickly depending on your target. PPC is commonly used to increase website visits, page likes, page followers, and social media engagements. Some of the most commonly used tool for PPC include:
- Google Ads
- Paid ads on Facebook
- Twitter Ads campaigns
- LinkedIn Ads
If your business has a website, it is important to measure your website performance through digital analytics. The most commonly used analytics tracking tool is Google Analytics. It is used to collect and transform website data into useful report which can be used to continually improve your digital marketing strategies.
Benefits of outsourcing your digital marketing
Building your brand on digital platforms can be time consuming and expensive, and finding the right resources can also be difficult. This is where the business case for outsourcing wins. Digital marketing resources have experience in content writing, social media management, email marketing, search engine optimisation, graphic design, and even web development. Here are some of the advantages:
Grow your online presence
Your online presence is very important because it allows customers to find you and interact with you online. Your digital marketing specialist can use platforms like website and social media to build your brand and promote your products and services.
Provide new insights into your business
Digital Marketers are well equipped with insights to know what combination of digital channels and marketing efforts will best suit your business. An outsourced marketing expert can figure out what brings visitors to your website, as well as their behavior and demographics. They can provide you a new perspective on how to approach your digital strategy depending on your business needs.
Focus on your company’s core business
Outsourcing your digital marketing function can save you time and energy, leaving you to focus on your core business. Today, more and more businesses have realised this, building a high performing digital marketing team offshore leaving onshore resources to drive business growth.
Get a team of expert and reduce costs and risks
With the rise of digital marketing, it is easier than ever to find highly experienced digital marketer who will work with you to achieve your goals and objectives. Salaries of offshore resources are typically 30% of those onshore, representing a saving of around 70%.
Access to the latest technology
When you outsource your digital marketing, you will be able to work with professionals who are well acquainted and experienced in using the latest tools and software in the digital field.
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