Not all companies have a large team of analytical and creative minds. This is especially true for small and medium-sized businesses where staffing is often limited. With only a few members, you cannot expect your in-house team to execute a full-blown marketing plan effectively.
Building marketing campaigns from ground zero can be a waste of time since your team would have to first learn the necessary skills in implementing a marketing strategy. Your company should thrive by doing what it does best, which is why you should keep your focus on this business aspect. That being said, let the experts handle your marketing needs.
One of the most common strategies companies employ in expanding their workforce is building an outsourced marketing team. When done well, marketing outsourcing can help you create a strong presence, driving sales and making you the top-of-mind brand among potential customers.
5 Strategies for Building an Outsourced Marketing Team to Drive Growth
Here are some strategies to consider when building an outsourced marketing team.
1. Identify your marketing requirements
The first step in any business strategy is to know what you want. What type of marketing are you looking for? Who is your target audience? Is lead generation your marketing priority or is it brand awareness?
By outlining your objectives and marketing requirements, you will be able to quickly choose an outsourced marketing partner that specialises in your specific requirements to help you reach your business goals faster.
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2. Prepare an outsourcing financial plan
Outsourcing is a more cost-effective approach than hiring in-house employees. However, it does not mean that outsourcing costs will automatically fit your budget.
Before committing to an outsourcing partner, review your company’s finances and business situation. Ask yourself: How much are you willing to devote to outsourced marketing services?
In developing an outsourcing financial plan, be sure to include the following:
- Cash flow statement
- Sales forecast
- Personnel plan
- Balance sheet
- Profit and loss statement
- Business ratios and break-even analysis
These financial statements will give you an idea of how much you need to allot for your marketing campaign. They can also help estimate your potential cost savings from outsourcing your marketing service.
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3. Search for a reputable outsourcing partner
In choosing an outsourcing provider, it is best to be thorough with your research. Check your potential partner’s track record. Go to their website and look for any proof of their experience or request for a meeting or consultation with the vendor and ask vital questions. This way, you can gauge if they fit your requirements and if they deserve your trust.
4. Assess your potential partner’s technological resources
After identifying a potential outsourcing provider, be sure to assess their technological resources. Can they deliver the target results with their existing tools and software? Do they use communication channels and project management tools that are compatible with your company? If not, are they willing to incorporate your system requirements into their processes?
Your potential outsourcing partner must be equipped with the latest technology relevant to the marketing services you want to outsource. This will help you attain your goals, scale your business, and boost your revenue.
5. Evaluate cultural compatibility
Cultural compatibility is vital in building an outsourced marketing team. Ideally, you and your outsourcing provider should share certain practices and beliefs to promote a fruitful partnership. For instance, your outsourced team has to be fluent in the language you use in your business to convey your marketing messages properly.
Keep in mind that language is an essential component of a smooth working relationship. When your outsourced marketing team is fluent in your language, you can avoid misunderstanding and misinformation while fostering an engaging exchange of ideas.
In this aspect, working with a BPO in the Philippines is ideal since Filipinos are adequately acquainted with the Western culture, from technology and business to entertainment and politics.
With you and your outsourcing partner being culturally aligned, maximising production flexibility is easy. Cultural compatibility can also lead to organisational efficiency. As a result, you can increase your market share and profitability — ultimately growing your business.
Find the Best Outsourcing Partner
You do not have to invest a lot to get the benefits of having a complete marketing team. By outsourcing your marketing efforts, you can have access to experts who can help you grow your brand and reach your business goals. All these while gaining a favourable return on investment.
If you are looking for a reputable outsourcing partner, consider working with optiBPO. We can help you build and manage a dedicated team in the Philippines that serves as an extension of your organisation. Contact us today to learn more about our services!